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<div><strong>2. Expecting treatments to compensate for chaotic skincare habits</strong></div>
<div>Good injectors can lift, contour, stimulate - but they cannot outwork sleep deprivation, inconsistent skincare, or an inflamed barrier. “Great skin is the runway,” says Dr Quinn. “Without it, nothing takes off.”</div>
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<div><strong>3. Treating TikTok like a medical textbook</strong></div>
<div>A trending skin trick doesn’t make it evidence-based. Many patients now arrive requesting devices or protocols made for someone else’s face… and someone else’s anatomy.</div>
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<div><strong>4. Dipping in and out of treatment plans</strong></div>
<div>Results collapse when patients “sample” instead of commit - one laser here, one peel there, months of nothing. Aesthetic medicine is a sequence, not a lucky dip.</div>
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<div><strong>5. Expecting single-session transformations</strong></div>
<div>Ageing isn’t a glitch fixed by a reboot. “Patients still want the blockbuster reveal,” says Dr Quinn, “but the real art is in small, steady gains that accumulate.”</div>
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<div><strong>6. Shopping for faces the way they shop for handbags</strong></div>
<div>People research a £200 toaster more thoroughly than a facial injector. They skip consultations, compare prices, and look for discounts - forgetting that you can’t ‘return’ a complication.</div>
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<div><strong>7. Mistaking aesthetic medicine for beauty therapy</strong></div>
<div>Patients still blur the line between clinical treatment and beauty services. Devices are powerful. Needles are medical. The risks - and the responsibilities - are very real.</div>
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<div><strong>8. Choosing practitioners based on social-media charisma</strong></div>
<div>A good Instagram grid isn’t a measure of competence. “People pick injectors because their feed feels friendly,” he says. “What they should be asking is: can this person rescue me if something goes wrong?”</div>
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<div><strong>9. Turning up compromised - sunburned, hungover, inflamed, or over-exfoliated</strong></div>
<div>Clinicians see it constantly. Alcohol increases bruising. UV compromises the skin. Overusing acids destabilises the barrier. Showing up unprepared makes treatments less safe and results less spectacular.</div>
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<div><strong>10. Using aesthetic treatments to treat emotional distress</strong></div>
<div>Many patients hope looking ‘better’ will make them <em>feel</em> better. But injectables can’t untangle burnout, anxiety, relationship strain, or self-esteem issues. “Good doctors don’t just say no to unsafe treatments - they say no when the motivation is unsafe.”</div>

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