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Whether its bright sunshine, or an overcast, cloudy day, your skin is still being exposed to harmful UV rays. They can cause a range of issues, from premature ageing in the form of fine lines and wrinkles, to more serious concerns, such as skin cancer. Even on those cloudy days, up to 80% of UV rays can still reach your skin, which means protection is necessary, no matter the season. Did you know that the effects of UV damage build up over time? If you want to keep a youthful and healthy appearance to your skin, daily SPF is non-negotiable in your routine. Heliocare 360 SPF is Persona’s favourite option. It offers broad spectrum protection against UVA, UVB, visible light, and even infrared radiation. It really is a shield for your skin, in all weathers.