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Edit The Halo Effect: The Glamour Illusion
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The Halo Effect: The Glamour Illusion
Psychologists call it the halo effect — the cognitive bias that makes us assume someone’s success in one area means they’re credible in another.
A celebrity glows on the red carpet? Suddenly, they must know everything about skincare. An influencer’s skin looks flawless? Surely that miracle serum they’re promoting is the reason.
But this is
marketing,
not medicine.
Influencers are paid to sell a dream — and you, dear reader, are often the one paying the price.
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