Edit Everyone deserves healthy skin

<div>In terms of non-melanoma skin cancer, there are approximately 67,500 cases in women each year, compared to 88,500 new cases in men. Twice as many men die from non-melanoma skin cancer each year (600 male deaths, compared to 310 female deaths). These concerning statistics demonstrate just how important it is for men to protect their skin from the sun’s rays and keep a close eye on any changes in the skin.</div> <div> </div> <h2>5. Everyone deserves healthy skin</h2> <div>UVA radiation is present all year round and is one of the leading causes of premature skin ageing, fast-tracking the natural ageing process by breaking down collagen and elastin, diminishing hyaluronic acid production, slowing skin cell renewal, and causing <a title="hyperpigmentation" href="https://www.consultingroom.com/conditions/pigmentation/" target="_blank" rel="noopener">hyperpigmentation</a>. By applying a high-level, broad-spectrum sun protection every single day, we can all help to protect our skin and prevent premature skin ageing. Not only will this help to prevent skin cell DNA damage, genetic mutations and the development of skin cancer, but it will keep the skin looking and feeling youthful for longer.</div>

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