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Edit plan a varied, balanced diet
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Quinoa may deliver a complete protein - all of the amino acids you require - in a compact package, but rice and beans together can actually do better. Goji and acai berries, are similar to blueberries and strawberries, which are also packed with phytochemicals. The only problem is that lacking an exotic back story, food marketers can’t wring as exorbitant a mark-up from these staples.
How much more beneficial would it be if people were taught how to prepare and plan a varied, balanced diet. Rather than promoting half-truths through the food industry, wouldn’t it be great if celebrities and influencers were used to transmit information about healthy and affordable eating? They could endorse recipes and cookbooks using locally available and easily accessible foodstuffs.
Not only might this improve health and well-being across industrialised societies, but ditching unfounded “superfood” claims would be both ethically and globally affordable.
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