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Edit Why do Cheeks Lose Volume?
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<div><strong>Why do Cheeks Lose Volume? Understanding Facial Ageing</strong></div> <div>The face often shows the earliest signs of ageing, partly because of frequent movements like smiling, talking, and frowning. Over time, these everyday actions, combined with the natural ageing process, can take a visible toll.</div> <div> </div> <div> <div><strong>Why does this happen? </strong></div> <div>As we age, our cheeks naturally lose fullness as the fat pads beneath the skin – also known as adipose tissue – shrink and shift downward, particularly affecting the cheeks and lateral face (the sides of your face). This loss of volume affects cheek definition, deepens nose-to-mouth lines, and can even create <a title="hollows beneath the eyes" href="https://www.consultingroom.com/conditions/tear-trough/" target="_blank" rel="noopener">hollows beneath the eyes</a>, resulting in a more tired look.</div> </div>
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