Edit Male aesthetics

<p><strong>The Changing Face of Aesthetics</strong></p> <p><strong>Jamie says: </strong><em>“When aesthetics practitioners first entered the industry, their patient base was overwhelmingly female. But in recent years, more men have started booking treatments. Most are seeking natural enhancements rather than dramatic changes. Social media has played a huge role in this shift, highlighting male grooming trends and breaking down outdated stigmas around men taking care of their appearance. Despite this progress, there is still a noticeable difference in how men approach aesthetics. Unlike women, who often discuss treatments openly, men tend to keep their procedures more private. This means that word-of-mouth referrals, a key driver in the industry, are less common. However, targeted marketing, including a shift in branding on social media to cater to male audiences, has helped encourage more men to take the plunge.”</em></p> <p><strong>Teoxane’s male study supports this sentiment, with 52% of men saying they found their aesthetic practitioner through social media.</strong></p>

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