Edit When Did the Filler Trend Peak?

<div>It is widely thought that the lip filler trend reached its peak in 2015 when Kylie Jenner finally confirmed that she’d had lip filler. Google searches for them increased by 11,300%. Some aesthetic clinics saw a dramatic 70% increase in enquiries for filler in just 24 hours.</div> <div>Over the next few years thousands of social media influencers would enhance their features with dermal fillers. Many choose to share their treatments with their followers and others choose not to disclose this information. This trend led to a 50% increase in non-surgical treatments worldwide between 2015 and 2019.</div> <div> </div> <h3><strong>The Beginning of the Fall of Filler…</strong></h3> <div>In more recent years, celebrities and influencers such as Kylie Jenner, Courtney Cox, Blac Chyna have talked about dissolving their fillers. Many discussed how they went too far and were left looking botched or no longer like themselves.</div> <div> </div> <div>Most notably in the UK, influencer Molly-Mae was extremely vocal about her filler journey, following her appearance on Love Island. In 2019 an image of her went viral and she received huge backlash for the amount of filler she’d had. Fans were saying she had gone too far and didn’t look like herself anymore. Shortly after this she had all of her filler dissolved and said she regretted getting filler so young and prefers now to embrace her natural look. She has since encouraged her followers to do so too. In 2024 she said she hadn’t had filler for almost five years. </div> <div>Molly-Mae’s decision to dissolve her filler and promote a natural look to her 8 million followers has driven the recent decrease of filler in the UK. The British Association of Aesthetic Plastic Surgeons found that the number of people who had filler in 2023 decreased by 26% from the previous year. </div> <div> </div> <div>“Less is more,” has become a widely used phrase in recent years in place of “more is more.” There is a rise of influencers now promoting a more natural look with collagen stimulating treatments.</div>

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