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‘Instagram Face’ is a phrase used to describe the beauty standard created across social media platforms based on filters and influencers. For many years, consumers have been bombarded with chiseled jawlines, full lips, perfect noses and volumised cheeks every time they scroll on their phones.
The phrase ‘more is more’ took over. Celebrities and influencers began to post filtered and flawless images to millions around the world. This has left everyday consumers wondering how they could achieve this same look.