Edit Maintaining a Steady and Sufficient Cash Flow

<div><strong>Launch the Club</strong></div> <div>“Once you’ve scoped out how your ‘VIP Club’ will look and feel, and you’ve finalised the details and value of your offer, the next step is to spread the word. </div> <div> </div> <div>“A great way to launch it could be at an event – invite your very best clients for drinks and nibbles before announcing your brand-new exclusive offer and its benefits. Not all of them will take it up there and then, but once you’ve gauged feedback, you can tailor the offer as you see fit. Or open it up further by inviting other potential VIP members to join (keeping it within the realms you previously established to ensure it remains truly exclusive). </div> <div> </div> <div>“Having a secure and sufficient cash flow is always important – especially in the current climate. And introducing schemes and initiatives, such as VIP Clubs and exclusive memberships, will be a win for both you and your clients – not only in the added extras they’ll receive but also because you’ll be in a much better position to make decisions and investments that really matter to the future of your clinic and the services you’re able to offer.” </div>

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