Edit Clinic Cash Flow idea

<div>“But first things first: you need to establish what commercial success looks like for you. Top-line, you must be able to easily cover your overheads and pay your staff a decent (and legal) wage. Plus, you must ensure there are reserves available to cover future investments, one-off purchases, and obligatory expenses, such as VAT (if applicable), tax, and other compliance-based costs. </div> <div> </div> <div><strong>Regular Retainers</strong></div> <div>“Many businesses start each month at zero in terms of cash flow and then work incredibly hard for the remainder to increase this figure. But this is a huge risk. And in business, making provisions to reduce risks is vital in ensuring longevity, future success, and – ultimately - peace of mind.  </div> <div> </div> <div>“Transferring your customers onto a retainer basis is well worth considering, allowing you to have more control over your cash flow. Meaning you’ll never start the month with zero again. </div> <div> </div> <div>“But how do you do this? One strategy that many of my clients have achieved enormous success with is the introduction of ‘VIP Clubs’. Not only can it help to ease financial pressures, but it can also provide added value to your most loyal clients too. Win: win. </div> <div> </div> <div><strong>Implementing the Idea</strong></div> <div>“Create an exclusive offer for your very best clients, whether it’s a ‘VIP Club’ or ‘Platinum’ membership - but a scheme where customers pay a monthly subscription to be a part of something really special and where they benefit from exclusive extras in comparison to your standard service offering. </div> <div> </div> <div>“Considered thought will need to be given to what you’re best incorporating as part of this, but it’s vital that you go above and beyond to ensure that customers can easily see the value.</div> <div> </div> <div>“For example, you might choose to charge £150 per month but, in turn, offer treatments with a retail value of £200, early access to the latest products and services, and other bonuses as you see fit. </div> <div> </div> <div>“Also, as with any business process, review the potential challenges prior to launching. Bear in mind that nobody likes to be tied into contracts, so to (again) reduce the risk, make sure it’s simple to cancel at any time they choose. (And then just make sure it’s too good that they’ll never want to). </div>

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