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<div>Social media pressure will continue to push growth in male aesthetics and aesthetic medicine in general. The rise of the ‘selfie’ is an example of this. Ten years ago social media was emerging; it has since driven average self-consciousness about appearance upward considerably. Moreover, since COVID-19 and the huge increase in online meetings, people have become even more critical of their facial appearance.</div> <div> </div> <div>When it comes to facial aesthetics, men have a very different set of considerations to take into account. Men’s skin tends to be thicker and more difficult to treat. Men's facial muscles are much stronger and also the outcomes required can be very different to women.</div>
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