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<p id="viewer-3lz092202" class="uO6C2 sVKZ1 iUHpx z3jW6" dir="auto"><span class="p7A8V"><strong>What is BCAM?</strong></span></p>
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<p id="viewer-4fsxc2192" class="uO6C2 sVKZ1 iUHpx z3jW6" dir="auto"><span class="p7A8V">The British College of Aesthetic Medicine (BCAM) exists to advance safe and ethical aesthetic medicine for the benefit of medical practitioners and members of the public. They represent doctors and dentists in a unified manner, protecting their interests, promoting high standards of patient care and working with the government to improve regulation in the aesthetic medicine sector.</span></p>
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<p id="viewer-bhnsv2197" class="uO6C2 sVKZ1 iUHpx z3jW6" dir="auto"><span class="p7A8V">BCAM was founded in 2001 by some of the pioneers of aesthetic medicine and continues to represent members who are innovators in the field. The College puts <em>patient care </em>at its heart and campaigns for government regulation of aesthetic treatments such as medical devices, injectables and botulinum toxin.</span></p>
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