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<p><strong>Keeping skin hydrated</strong></p> <p>Preventing dryness is key to reducing red, itchy, cracked symptoms. Therefore, moisturising at least twice daily, once in the morning and once at night, is recommended.</p> <p>Depending on your skin type and sensitivity, if you suffer from skin conditions such as eczema (including contact and atopic dermatitis), psoriasis, or rosacea, you should avoid any products containing fragrance or alcohol.</p> <p>Anything labelled with ethanol, isopropyl alcohol, and alcohol denat is ultra-drying for the skin. </p> <p>Normally, the ingredients that are at the beginning of the label indicate the main ingredients the product is made up of. For example, e45’s main ingredient is white soft paraffin, which helps soften dry skin and soothe sores, lesions, and psoriatic scaling.</p> <p>Also, try to opt for products with fewer active ingredients.</p> <p><strong>The National Eczema Association recommends you look for moisturising lotions containing these substances:</strong></p> <p>- Water<br />- Oat or shea butter<br />- Aloe<br />- Glycerin<br />- Hyaluronic acid<br />- Petrolatum<br />- Vitamin E<br />- Humectants<br />- Niacinamide</p> <p><strong>Cleansing is key</strong></p> <p>Cleansing your skin is extra important during allergy season, and you should do it in the morning and at night. </p> <p>This is because you need to get rid of any pollen particles that could have landed on your face or body. </p> <p>However, over-cleansing can dry your skin out, especially for those with dry, sensitive skin. Therefore, it is important to cleanse the right way and pick your cleanser wisely.</p> <p>Ideally, you want a mild, gentle cleanser with no harsh chemicals. CeraVe and Cetaphil have some great options and also La Roche Posay. </p> <p>Also, avoid cleansing with piping hot water, as this doesn't just strip your skin of natural oils but can also damage or burst capillaries.</p> <p>Alex Sena, CEO & Medical Practitioner of Our Skin Clinic adds,</p> <blockquote> <p>“If you don’t have a suitable cleanser, don't moisturise or use skin protection you leave your skin exposed to free radicals, like UVA rays and pollen. </p> <p>Your skin’s immunity is then going to be naturally low and the side effects will be much greater compared to those people who have the same condition but have prepared themselves beforehand.”</p> </blockquote>

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