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A previous study[4] by SafeAP showed that whilst more than half of women cite fear of complications as a factor preventing them from seeking procedures such as wrinkle-relaxing or filler injections and non-surgical liposuction, only just over a third of men (36%) claim having this concern, and only 27% feel put off by horror stories they might see in the media. This has prompted the team behind SafeAP to warn that men could be particularly vulnerable to predatory marketing tactics – especially as the same research showed that more than twice the amount of men (21%) than women (9%) admit to having already had a negative experience with a cosmetic procedure.
Geographical Nuances
Geographical location emerged as a factor for concern, with over two in five (43%) of men living in the North East expressing a high level of concern with the impact of the cost of living on their appearance, compared to just one in five (21%) in Yorkshire and the Humber. 17% of men in Northern Ireland reported feeling not concerned, whereas 94% of Londoners reported feeling at least some level of worry.