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Beauty Tech Innovation
Founder of Pre-salons, Mimi Gaston-Kennedy says, “We predict that skincare technology will continue to rise in 2024. This year we launched HydraFacial, and it has fast become our most popular treatment. As the technology continues to improve, we can provide better, more in-depth skin analysis and more accurate results that allow us to find a solution for every individual’s skin needs.”
 
Non-Invasive and Quick Fixes
Mimi predicts, “We expect to see the rise in non-invasive treatments in 2024, as consumer awareness for this category is growing across both mainstream and social media. Most of our clients are now also incorporating LED light therapy at the end of their facials, as we offer these bespoke add-ons to personalise everyone’s experience.”
Katie White, <a title="http://www.babtac.com/" href="http://www.babtac.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=http://www.babtac.com/&source=gmail&ust=1704959273619000&usg=AOvVaw01e8wUpHP9dyzxBzLLGSnQ">BABTAC</a> member and owner of re:lax skin studio adds, “Everyone’s skin story is unique and their treatment needs to work for their skin. I believe that tailored treatments are the only way for the client to see results and every therapist is capable of working this way if they are willing to listen to their clients, think critically and work intuitively.”
Non-invasive treatments with potentially dangerous results are also worryingly on the rise with some consumers turning to ‘skinny injections’ for a quick fix to weight loss. December 2023 saw online searches for ‘semaglutide injection price’ increase by 140%, a search term that <a href="https://www.babtac.com/" target="_blank" rel="noopener" data-saferedirecturl="https://www.google.com/url?q=https://www.babtac.com/&source=gmail&ust=1704959273619000&usg=AOvVaw1TaRFFr7KDPqbeRpqfpTF2">BABTAC</a> expect to increase further in 2024 despite the market being largely unregulated, therefore posing risk to public safety. BABTAC chief executive and chair Lesley Blair MBE says: “As consumer interest has shifted to become more open-minded to non-surgical procedures and injectables, it’s easy to see why customers may become desensitised to treatments offered via injections.  With the lack of regulation currently governing this industry, it can be confusing for customers to navigate, though it is worth noting that the UK law currently states that any product containing semaglutide should be offered via prescription only.”

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