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An independent survey carried out on Optifit users found that 83% reported improved posture and 72% felt it had helped with functional problems such as pain, discomfort or restricted movement. Nine out of ten (90%) found the fitting to be excellent and 93% would buy the product again as well as recommend it to friends. Over 10,000 bras have been sold.
Specific measurements must be taken by the wearer first with a patented measuring strap (priced at £4 but redeemable against the first purchase of a bra) – instructional videos on taking the measurements and fitting the bra are available online.