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Edit conventional bra fitting
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<p>Regardless of shop or brand as most women know, a conventional bra fitting involves taking two measurements: one around the ribcage under the bust, and another around the fullest part of the breasts. Crucially, the Optifit is based on three measurements taken with a patented elastic strap using colour, letter and number combinations to define frame, depth and volume, and fitting can be adjusted for even minimal asymmetry. It does not require an underwire and the back sits low, in line with physical principles (as most of the weight it supports is at the front), elevating the breast and projecting the nipple upwards, promoting better posture and a slimmer profile by eliminating unpleasant bulges/rolls caused by too-tight traditional bras riding up the wearer’s back.</p>
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