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Has collagen gained recent popularity?
The fascination with collagen is not limited to royals like Kate Middleton. Recent data reveals that interest in #collagen has surged on TikTok, reaching a three-year high with a staggering 110 million total views in the UK. Of the 110 million views, a massive 42% of these viewers were in the Gen Z age range of 18-24. 22% of the viewers were 25-34 years old, and 36% were over the age of 35. This trend reflects a growing awareness of collagen's potential benefits and its role in beauty and wellness routines. This data suggests that Gen Zers in the UK are the most collagen-obsessed generation and are more interested now than in the past three years.
Kate Middleton’s commitment to a collagen-rich lifestyle aligns with the broader trend of individuals seeking natural ways to enhance their skin's appearance and overall health.