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BAAPS and BAPRAS Member, Consultant Plastic Surgeon Atul Khanna, also Medical Director of Optifit, says; “The breast is actually one of the hardest organs to assess objectively: it varies in volume, width, height, projection, tissue density, composition, shape and position on the chest. As a plastic surgeon, we have to take a wide range of measurements to ensure satisfactory outcomes, whether for reduction surgery, reconstruction or aesthetic enlargement. We have to consider where the nipple and the breast folds sit, breast height and width, chest wall, ptosis (or ‘droop’), elasticity and skeletal conditions. It has been established that around 80% of women wear the wrong size bra – but no matter what brands they buy or how much they spend, the correct size simply doesn’t exist, because the traditional industry measuring system is uni-dimensional and not enough parameters have ever been taken into account to make these garments comfortable, effective and most of all healthy for women regardless of their shape.”

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