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BAAPS are doing much good in raising public awareness about many issues within our poorly regulated cosmetic industry but we have to be careful to remain focused on what is important and indeed possible. There is little love lost between the independent surgeons and the big cosmetic chains but these issues must not influence political lobbying and policymaking. There is no case for banning cosmetic adverts in public places and is simply a distraction from the key issue of achieving better regulation and protection for those receiving treatments.