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Let me bring you back to reality and the real world. Why are BAAPS really calling for an advertising ban? Well the real reason has more to do with the fact that individual or small groups of surgeons that are represented by BAAPS are not able to finance expensive adverts in glossy magazines, Radio and TV campaigns or billboards. No this is the domain of the large cosmetic groups with their financial backers whose turnover is in the multi-millions of pounds.
So how do you fight this if you are an individual surgeon or small group of surgeons - you call for a cosmetic surgery advertising ban. Using body issues of young teens attracts people to back the ban, but in truth the distorted body images are implanted much early in a child’s development – the Barbie Doll and Disney Princesses are just a few of the early influences that shape a child’s perception of body image.