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For a moment let’s just assume that controlling advertising on the internet is possible. What would we prevent cosmetic surgeons from advertising? Surely a media group ‘Tweeting’, ‘Facebooking’ or blogging about cosmetic procedures in relation to a group of surgeons constitutes advertising.
PR pieces about surgical issues featuring the views of past and present chairmen of such organisations calling for cosmetic bans simply represents one of the most influential forms of advertising conceived. “We don't agree with plastic surgery advertising but do read our article in The Times where I'm talking about my patient’s confidence boost from her new implants” is a mental pirouette that even our sleekest of Olympic gymnasts would be proud of.