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However, it’s easy for consumers to get a skewed view of treatment options from online searches. For example, just under 50% of facial aesthetics treatments in the UK include a botulinum toxin, yet you wouldn’t think that after a cursory search online, as only the medical devices and light / laser equipment can be advertised.
That means people may be put off because they don’t want fillers, or have a wrong view on what the different treatments can do.