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Regrettably, it feels like the interpretation of ‘advertising’ has grown to include sharing just about anything to do with a prescription-only product with the general public.
This includes people who are actively looking for information about their health. Some of the bigger pharmaceutical companies are not even listing their prescription-only products by name on their UK affiliate websites anymore. It’s hard to see how a list of products could lead to the use of that product. This seems to be well away from the idea of ‘advertising’ and sadly consumer education will be all the poorer for it.