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<p>Latest research from Mintel on the European men’s grooming market shows that while the market for shaving products and razors in the largest 5 European countries (France, Germany, Italy, Spain and the UK) combined have remained largely stagnant, sales of skincare products are booming - up a staggering 45% from €289 million in 2005 to €420 million in 2010.</p> <p>They noted that today’s men show a keen interest in personal appearance, with six in 10 (65%) European men considering their appearance important and almost half (48%) admitting what they want most is to look attractive and well-groomed.</p>
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