Edit Men's vs women's Skincare Marketing

<p>The idea of men moisturising is still a bit of a new one, particularly in the targeted anti-ageing market of men over 40 years old, so there is still a perceived need to make it sound less like a feminine activity and more like something that you simply use after a shave perhaps, which helps you to look the best that you can, without aiming to really ‘change’ anything; words like ‘fresher’ replace the female-targeted words of ‘younger’.</p>

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