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Now, this is not to say that clinics can’t advertise their services, they simply can’t mention prescription drugs by name (brand) or generic name. So for example, a clinic may promote the service provided, e.g. “treatment for lines and wrinkles”, as this is non-specific and may include various procedures which aren’t POMs such as dermal fillers, however advertising to the public must not mention product names such as “Botox” or “botulinum toxin”, which online banner adverts of this nature clearly do.