Hello Interloper!
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Smaller operators may be forgiven for not fully understanding the regulations in place given that people band the ‘botox’ word about with as much regard as we now think ‘hover’ is part of the English language, yet ignorance is never an excuse for flouting laws. Neither is claiming a ‘sheep mentality, in other words just because your competition down the road advertises Botox, doesn’t mean that it’s okay for you to do it – as mothers and teachers often say, “two wrongs don’t make a right”.
So you’d think some of the ‘big guys’ who have been around for years would and should know better and thus would not engage in this practice, wouldn’t you?