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But is there any substance in these cheap products which claims such wrinkle reduction or is it just about simple moisturisation of the skin and only a whiff of an active ingredient to make it sell?
Looking at the Wrinkle Stop product, the ingredient Syn®-Ake, or to give it its technical name, Dipeptide Diaminobutyroyl is by no means exclusive to this Aldi product.
In fact, it was originally made by Pentapharm and there are various creams which licence it and thus contain it (at undisclosed concentrations), all marketing similar wrinkle-freezing claims, quoting the same clinical data and all at very different prices. From Transformulas’ Wrinkle Block Line Restriction Crème previously available for £37.95 in Boots to Roadial’s Glamoxy Snake Serum 25ml selling for £127 in Harrods, Harvey Nichols and Selfridges!