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This is not the first time that a high street store has tried to tap into the hype surrounding affordable miracle creams and their active ingredients, with Boots generating a few sensational headlines with their Protect and Perfect No.7 range of products a few years ago which seemed to be backed by impressive clinical studies and caused empty shelves and waiting lists plenty.
It seems ‘Botox in a jar’ concepts are here to stay, it’s now just a case of how cheaply can they be bought for by the public, bucking the trend of recent years where products seemed to favour selling for as big a price tag as they could get away with endorsed by uber-fashion conscious celebrities – think Crème de la Mer where some of the range is £200 - £300 per pot.