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What about those who want to theoretically make the beauty swap but want to cherish their golden years and don’t fancy losing a few years for a perkier bum? Well, Dr Phillippa Diedrichs, who conducted the study, was also curious about what students were willing to trade and discovered that 26% were willing to lose one, or more, of the following:
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<li style="text-indent: -18pt;">        6% Sacrifice A First Class Degree</li>
<li style="text-indent: -18pt;">         7% Their Health</li>
<li style="text-indent: -18pt;">         7% Time With Their Family</li>
<li style="text-indent: -18pt;">         9% Their Friends</li>
<li style="text-indent: -18pt;">         9% Spending Time With Their Partner</li>
<li style="text-indent: -18pt;">         13% £5000 From Their Annual Salary</li>
</ul>
Perhaps we can gain a little reassurance from the fact that only 6% would sacrifice their intelligence and education in the pursuit of perfection. I can perhaps understand the 13% who said £5000 from their annual salary as the cost of cosmetic surgery, spa treatments, beauty products and cosmetics can add up to thousands of pounds over a lifetime, BUT what about the 7% who said they would trade their health? Surely the gift of a perfect outer body is worthless if you’re confined to a hospital bed? Health isn’t a very specific term and obviously, the trade-off of beauty in return for the common cold is a little easier to understand than say, suddenly developing a debilitating, crippling and disfiguring disease but nevertheless, the student's willingness to trade inner for outer beauty is something that quite frankly baffles me!
So are the next generation a bunch of shallow, self-obsessed, beauty-seeking perfectionists?

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Edit Would you trade a year of life to acheive your ideal weight?