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<p>Joking aside, this is a great example to illustrate just how the perception of medical aesthetics and the improvements that it can make to a person’s face need to be targeted differently to men and women.</p> <p>None of us wants to look old, but men have always been classed as ‘distinguished’ as time puts grey flecks in their hair and the odd <a title="crow’s foot" href="/conditions/eyes" target="_blank" rel="noopener">crow’s foot</a> appears; think Richard Gere, Sean Connery and George Clooney. Women in fact have often been jealous that an ageing man has little to concern himself with when it comes to his looks as he ages as men are treated like a fine wine maturing in the cellar, supposedly getting better with age!</p> <p>But show a man that he looks ‘worried’ or ‘tired’ because of the <a title="wrinkles" href="/conditions/Lines-and-Wrinkles" target="_blank" rel="noopener">wrinkles</a> now appearing on his face and he’s likely to stop and think and want to do something about it. Appearing ‘burned out’ or looking like you’re ‘struggling under pressure’ hit right out at the primary male desire for virility and manliness; the fear that the alpha male in the pack (likely to be the office!) is going to be usurped by the new pup will surely send a man to the nearest <a title="Botox®" href="/treatment/botox" target="_blank" rel="noopener">Botox®</a> clinic.</p> <p><strong><em>The concerns that we have as we age certainly separate the sexes, so do you advertise your services differently to target male and female clients?</em></strong></p>

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