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My overwhelming reaction was to tut, “oh dear, another trivialisation of cosmetic surgery, and a competition as well to top it off”.
But, looking a little deeper and past the superficial marketing for this book and the giggle factor it produces, it seems that Dallas has hit on a very valid point
To make this process simple for men (read into that what you will!), Dallas has split his book into chapters relating to an American football game whereby the 1st quarter relates to gathering information, the 2nd to selecting a surgeon, the 3rd to the day of the surgery itself and finally the 4th to recovery.