Edit scars

<p>Nearly a sixth (15%) of men surveyed admitted feeling self-conscious when they first meet people and feel pressured to immediately joke about, or explain their scar to ‘get it out of the way’ quickly.</p> <p>A tenth (10%) felt the need to ‘work hard’ to counteract the negative image – stating they have experienced discrimination or judgment because of it. Yet a cheeky 6% confessed to feeling secretly proud and even actively playing up to the ‘bad boy’ image. Interestingly, older men were twice as likely to do this as their younger counterparts. <br />  <br />Solution for Scars is based on ground-breaking research led by clinician scientist Dr Ardeshir Bayat, conducted alongside Mr Douglas McGeorge, a former President of the British Association of Aesthetic Plastic Surgeons (BAAPS). For the first time, they uncovered a key active ingredient that has the power to completely change the course of scar formation, based on early intervention of a scar as it heals, actively shrinking the resulting marks. <br />  <br />An international expert in Keloid scarring (an invasive, aggressive and recurrent scar type) and one of the most published clinicians worldwide on the topic of wound healing, Dr Bayat has studied the psychological impact of these disfigurements and wanted to find a solution that combined the best that science and nature could offer.  He explains;</p> <p>“<em>It comes as no surprise to me to hear how men with visible scars can feel prejudice and false first impressions owing to the ‘tough guy’ or even menacing connotations these markings conjure. From Hollywood to comic book villains, scars have been associated with negative representations – even evil. We have been programmed to associate them with danger and can therefore be quick to judge someone who has them.</em></p> <p>“<em>This is where this breakthrough research could help so many people in the future – through exhaustive experimentation we identified a particular extract and key active ingredient that can offer a potential new outcome for the appearance of scars. By educating people on early intervention, we have shown a novel approach in how it may be possible to change the fate of skin scar formation, a concept that had not ever been contemplated previously.</em>”</p>

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