Hello Interloper!
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They’re from the company Vivacy which is a well-known French pharmaceutical company. I think they felt that there was a need for addressing the re-volumisation of the (genital) labia as a woman gets older. Particularly with the menopausal hormonal influences, the skin in the labia does deflate, lose volume, elasticity and can add to the ageing effect.
With women now taking HRT and also embarking on relationships, maybe when they're a bit older or with younger men, and also having body hair removal, certain areas are more exposed, and it's also a confidence thing.