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Botox is reportedly a procedure that many men are most comfortable with to start off with. It offers a non-permanent, inexpensive procedure that can turn back the clock.
A recent celebrity to have undergone this is X Factor judge, Simon Cowell, who openly admitted to having Botox and was so impressed he told his mate Gordon Ramsey all about it spurning the foul-mouthed chef to even undergo a course or two himself. Botox prices are, on average around the £200 mark and can be done as often as every four months.
So, is it any wonder that Mr Average will also have a go?
Liposuction is another choice that's seemingly becoming a more and more popular choice for men seeking to fight the flab.
Surgery can cost £1,550-£5,000 depending on what exactly has to be done so no longer do men have to live with their beer gut and love handles. It has also been said that the recent upturn in men having plastic surgery is due to society today.
First impressions go a long way in today's material society. It could be said that first impressions are everything and claims could even be made that success in love and even life, in general, could be somewhat attributed to a man looking his best and the boost in confidence that comes with it.
So if undergoing surgery makes a person feel better about themselves and approaches a life situation in a more confident frame of mind then surely that goes someway to justifying a decision to go under the knife despite a person’s sex?
It is most realistically the case that it's a collection of all these various different attributing factors that would lead a man to consider cosmetic surgery to address a body image issue.
Maybe the fact that some male celebrities are actively publicising their cosmetic successes should mean Wayne Rooney and other celebrities should actually be admired for addressing the stigma attached to men taking steps to improve their body image. It could even encourage many more men to do something about their bodies they have always wanted to do before and as a result maybe even improve their life.
Dare I say it, could this even end up being described as a positive step for men?
Others would quite happily disagree.
This idolisation of celebrities and the desire to look good could be encouraging men to have an unhealthy desire to be 'perfect' and even to have a skewed idea of what 'perfect' is.
There are people out there who will never be satisfied with what they have got and will always strive for this idea of 'perfect'.
In many ways, this could be considered extremely unhealthy, despite the media trivialising it in recent years’ surgery and as such carries a degree of risk for the patient which of course should be considered before undergoing any procedure.
At the end of the day both men and women should gather as much balanced information on the procedure they are considering undertaking, weigh up the costs and benefits and finally ask themselves if it is all worth it regardless of any stigma or societal pressure.