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Cosmetic surgery was considered by many as being more closely associated with the female population and even this was considered a controversial and divisive topic.
Many would say it still is but the figures tell a different story as male breast reduction has leaped 80% in recent years and this shows no sign of stopping. Men no longer have to live with the burden of gynecomastia, or the more commonly nicknamed man boobs or 'moobs'.
They can turn back the clock on weight gain; ageing and even have their noses re-shaped if they decide the one they were born with is not to their satisfaction.