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Critics, including sexuality and pop culture expert Rebecca Sullivan, say the contest is degrading and sexist. "To have this kind of contest in this day and age really smacks of a kind of pathetic desperation on the part of the radio station looking for cheap publicity and not really having any creative ideas how to get it," says Sullivan.
Although the minimum participant age is 18 it still does not shield younger viewers from hearing about the promotion.
The station has no control over its listening audience and cannot prevent young and vulnerable listeners from tuning in.