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Taking this into account, let’s not pretend that this competition was dreamed up by a philanthropist with the full welfare and wellbeing of the women in mind – no – it’s the brainchild of a self-confessed down and out radio station trying to “claw” its way into the rating war by dropping the ethical and moral barriers of responsibility and good taste to gain a pitiful statistical rating advantage.
One listener has filed a complaint with the Radio Advertising and Canadian Broadcast Standards Council. The Council says it will investigate any complaints but won’t take any action unless there is any evidence the contest has breached the organisation’s standards which include appropriate comments on human rights, gender, and race.
In a letter to the council, Calgary student Max Orwell writes, "I doubt very much that a radio ad campaign featuring the online submission, comparison and voting of male genitalia for a contest – with prize being 'augmentation' – would be acceptable?"