Edit Allergan partners with Transform

<p>Allergan have of course maintained a high profile on- and offline advertising campaign for their Juvéderm ULTRA products over the last couple of years, with direct-to-consumer TV campaigns and magazine adverts directing the public through to their website and online practitioner directory.</p> <p>This is the first time however that we have noticed what looks like a partnership with a high-profile clinic group from an overall, combined marketing perspective.</p> <p>When approached regarding this apparent joint venture, a spokesperson for Allergan said;</p> <p><em>“Allergan continues to invest in consumer education about dermal fillers through our series of JUVÉDERM ads. However, the two advertisements you have noted were purchased independently by Allergan and by Transform and just happen to appear sequentially in the magazine.”</em></p> <p><strong><em>Oh well, even if it was only a coincidence, I think we can be forgiven for suspecting!</em></strong></p>

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