Hello Interloper!
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For me, one of the things I saw a great result with was botulinum toxins and fillers not to be confused with the over-use of them! Most people prefer the more subtle look and the question of "has she, hasn't she" is much better than the "I know what she's had done"!
That's where a good skincare regime comes in.
Look for skincare with clinical trials that show the products actually enter the skin, skincare that sits on top (apart from sunscreens) do very little and there are a variety of ingredients out there that claim to do something.