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More shocking, and to prove just how easy it is for clinics to use special offers, attractive deals and clever sales patter to hook in ill-informed patients, Dr. Jessen and his team set up an experiment using a fake walk-in clinic in the centre of Southend, Essex.
The ‘clinic’ used pretty PR girls with offers of champagne and a ‘consultation’ set-up with fake patient counsellors, a method often used within the industry, before a patient even sees a surgeon.