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But surely the findings are also surprising: why would people be turning to aesthetic treatments at a time when many are having to make cuts on their weekly food shop and worrying about fuel or home expenses? In a statement to the Financial Times, chief executive David Pyott of Botox manufacturer Allergan revealed that beauty is so deeply embedded into the culture of today’s Europeans that many would prefer to make sacrifices in other areas (even those many would consider everyday necessities) than give up their Botox habit.