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Firstly, the advertising of Botox® (and other botulinum toxin brands) to the public is not allowed in the United Kingdom due to its prescription-only nature.
The Medicines and Healthcare products Regulatory Agency (MHRA) is currently coming down hard on clinics with websites which openly place the word ‘Botox’ on the home page of the site, try to conceal it within hidden links or use the word as part of the domain for the actual site (they are less concerned with its use in so-called Meta information which is read by search engines).