Edit Is cut price marketing dangerous to patients

<p>The cosmetic injectable market has become increasingly competitive in recent years with more providers advertising cheap initial prices using various advertising mediums in order to try and attract consumers into their business model, of which there are many.</p> <p>The advertising of prescription-only medicines, discounting of medical procedures, vouchers and prizes for cosmetic treatments are all controversial subjects in the field of marketing cosmetic treatments – and there is a general shift towards stricter reinforcement of guidelines. </p> <p>I am sure that many industry participants would not want to see a total ban on cosmetic surgery advertising that has recently come in force in France – but with new European Regulations being drawn up over the next couple of years, companies and individuals marketing cosmetic treatments may find it tougher to use the full range of marketing techniques used by businesses in markets operating outside of the medical arena. </p> <p>CosmeDoctor itself is a franchise, CosmeDoctor Franchising Ltd. Their franchising literature claims that:</p>

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