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Whether you agree or disagree with the Cosmedoctor business model and their tie-up with Superdrug, the bigger question is whether or not the general public will go for this concept, given that it has failed in the past.
Will price alone determine their decision making or will they vote with their feet and march straight past the high street ‘in and out’ option in favour of the discreet, relaxed bespoke medical aesthetic clinic around the corner.
As Michael Prager put it in the Daily Mail, it’s like “going to the barber’s to have your hair cut, instead of a Nicky Clarke hair salon. They both use scissors but you end up with completely different results.” Only time will tell.