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Selling medical treatments from an exhibition stand where people read and sign a consent form with minimal consultation (or presumably any follow-up if there are problems) further trivialises the potential dangers involved.
We could also debate the legalities of advertising POM’s from a trade stand and the ethics of incentivising prescription treatments with special show offers.
However, and more importantly, when beauty therapists and salon owners see these treatments being offered in this way, it encourages them to think that you can incorporate these into their own treatment menu with no or minimal risk. Not only that – many are also being encouraged to “cut out the medic” and learn these treatments themselves.