Edit Beauty Advertising

<p>The reason that Cosmetic Surgeons and companies selling face creams use these images is known in the trade as “desire marketing” – by associating their products or surgical skills with desirable attributes with a photograph of an attractive model or occasionally a celebrity.</p> <p>We might also associate them with “selling a dream” as the majority of these images are not even real – i.e. perfectly flawless skin, totally symmetrical faces with straight noses and beautifully proportioned lips.</p> <p>Personally, I’m not a big fan of using these “stock images” to promote medical cosmetic treatments – and when everyone from a Cosmetic Surgeon to someone selling a pot of cream uses the same tactic – it must start to lose it’s impact after a while, and consumers must look for something different in order to choose between the companies competing for their money.</p> <p>As you’ll see with <a href="http://www.consultingroom.com" target="_blank" rel="noopener">Consulting Room</a> - we’ve deliberately stayed away from using any of these images on our site – and have focussed on sticking to the facts about cosmetic treatments and procedures featured.</p> <p>I’d like to see some more creative approaches to the use of imagery in cosmetic advertising – and I’m a particular fan of Dove’s campaign for real beauty: <a href="http://www.campaignforrealbeauty.co.uk/" target="_blank" rel="noopener">www.campaignforrealbeauty.co.uk/</a> and have made sure that my daughters watched the two videos featured below to ensure that they understand how images are used to influence them!.</p>

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