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The bigger picture is micropigmentation (digital or manual) which is a form of tattooing, albeit semi-permanent, which has a number of facets and results for different individuals.
Eyebrow restoration or definition, eyeliner, lip liner/a full tint or perhaps scalp pigmentation, areola restoration. Microblading is one option, but just scratches the surface of the micro-pigmentation world and the remarkable results consumers can have.